# Collab.Land subDAO: marketing, token operations, and revenue generation **URL:** \ **Category:** 💱 $COLLAB token\ **Created:** [December 3, 2023, 11:22pm UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157 "2023-12-03T23:22:04Z")\ **Posts on this page:** 20\ **Page:** 1
**Author:** ![Joe](https://avatars.discourse-cdn.com/v4/letter/j/b9e5f3/32.png) [@Joe](https://gov.collab.land/u/Joe)\ **Post date:** [December 3, 2023, 11:22pm UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/1 "2023-12-03T23:22:04Z")
## **COLLAB.LAND subDAO** Marketing, Token Operations, and Revenue Generation for Collab.Land and its Token Holders ### **Background** _AlphaGrowth has been working with the Collab.Land team to bring their new line of products to the masses. The Bull Market is upon us, and to ensure Collab.Land does not get left behind, we have put together some of the best and brightest minds in the Collab.Land Community. This subDAO will prioritize execution. As of this week, the AlphaGrowth team has successfully sourced a $150,000 grant for Collab.Land. That said, we will be launching the next line of products on………………………….Arbitrum! More details to come…_ ### **Project Overview and Campaigns** AlphaGrowth will run COLLAB expansion through various channels that will vastly increase project awareness and token optionality. These efforts will grow the COLLAB ecosystem and attract more users to engage with Collab.Land and its [new suite of Telegram products](https://docs.collab.land/telefrens/intro/). A secondary subDAO centered on incentivizing creators, KOLs, and developers on [TeleFrens](https://docs.collab.land/telefrens/intro/) and Collab.Land’s other products will be coming soon! It’s essential to highlight that _ **the core objective of this subDAO is to generate revenue for the Collab.Land Co-op.** _ We aim to contribute significantly to Collab.Land’s financial sustainability and growth through: - strategic partnerships - liquidity provision - fee collection ### **Key Elements** #### **Partnership Creation and Management** - Partnership Scope #### **Targets** : Infrastructure and DeFi protocols; primary targets-funded recipients of the STIP grants - Secondary targets include the key DeFi protocols on Arbitrum, ETH native protocols that are also deployed on Arbitrum L2 #### **Impact** : Co-marketing and token pooling with protocols to increase exposure and optionality for Collab.Land - **KPI** : announcement-worthy partnerships that drive traffic and attention to Collab.Land - We’ll prioritize partnerships based on these 4 criteria: - accessibility - potential value - trustworthiness - brand alignment #### **Transparency and Data Monitoring** - We will leverage Dune Analytics to closely monitor signals within the Arbitrum ecosystem. This data-driven approach will allow us to seize opportunities while exercising caution by avoiding or exiting unfavorable positions. - Periodic updates to the Collab.Land community - On partnerships and utilization of operational allowance **MULTISIG** - signers: 2 from Collab.Land team, 2 from AlphaGrowth, and 1 Collab.Land Co-op community member _Signers_ - Collab.Land - Nerd - Scooby - AG - Joe - AG signer - DAO community - Noxe _Wallets_ - SAFE on OP 0xC8d26603639D2F54bd29AD8bf0D229d26e092a44 - SAFE on Arb 0xdF3eE2359557F10e545A4b641646C97c93E58b80 ## **KPIs** For the upcoming year, our goals for the COLLAB treasury are: 1. 10% growth relative to ETH 2. 20% growth relative to USD We believe these targets are both realistic and beneficial for our DAO’s growth and stability. ## **Terms & Timing** The subDAO will have an operational allowance of 11.5MM COLLAB tokens per month. These tokens will be used for liquidity provision, pooling, and the occasional token-swap. The subDAO will operate for a duration of six months, ensuring all parties remain aligned with their incentives. To support the operation, a management fee of 1.5 million COLLAB tokens per month will be deducted. At the current COLLAB token price, this fee equates to approximately $15,000 per month. In the coming weeks, Collab.Land, the community, and AlphaGrowth will determine a fair way to unlock the monthly management fee. We are in active communication with [Hedgey Finance](https://app.hedgey.finance/) (same group that did COLLAB investor lockups). Tokens will be initially locked with no additional utility, and through working with Hedgey into Q1 we will progressively add utility for locked tokens as LP through development of novel Hedgey locking products. To maintain a secure and transparent operation, we have established multisignature wallets on both the Optimism and Arbitrum chains. ### Token Emission 11.5M/mo x 6mo = 69M COLLAB Please join the conversation! ---
**Author:** ![iSpeakNerd](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.collab.land/ispeaknerd/32/6_2.png) [@iSpeakNerd](https://gov.collab.land/u/iSpeakNerd)\ **Post date:** [December 4, 2023, 12:58am UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/2 "2023-12-04T00:58:39Z")
> [@Joe](#): > > A secondary subDAO centered on incentivizing creators, KOLs, and developers on [TeleFrens](https://docs.collab.land/telefrens/intro/) and Collab.Land’s other products will be coming soon! Excited for this! * * * ### Finance > [@Joe](#): > > We aim to contribute significantly to Collab.Land’s financial sustainability and growth through: > > - strategic partnerships > - liquidity provision > - fee collection What is the expected return and in what token(s)? The hardest asset in crypto is some derivative of BTC (WBTC?) but I think ETH (WETH?) is the most desirable from a combined utility/monetary value perspective. What is the asset we are going to build the deepest liquidity around? * * * #### Diversification This proposal is effectively a treasury diversification via LP for rewards (plus possible swaps), which is a strategy I support. STIP emissions are likely to be ARB token, are we planning to hold ARB? Def a harder asset than COLLAB currently. * * * #### Alts **Clarification:** Price difference between deploy/removal of LP will determine the % of COLLAB converted to paired asset yes? e.g. COLLAB increases by 100%, 50% of deployed COLLAB will be converted to paired asset on LP withdrawal? What is the intention for any tokens that we end up owning from removal of the various LPs? * * * #### liquidity Asking for 11.5Mx6months = 69M $COLLAB total = ~14% of the treasury for liquidity is a big ask. How did you arrive at that requested amount? #### fees 1.5M/mo in fees (~13% management fee) x 6mo = 9M $COLLAB If all were held, this would put AlphaGrowth in the top 10 [holders of COLLAB](https://optimistic.etherscan.io/token/0x8b21e9b7daf2c4325bf3d18c1beb79a347fe902a#balances) at 0.9% of the entire token supply, which is a bit extreme imo. Management fee of 8% would be 0.92M/mo = 5.52M total seems more reasonable. These tokens should also be paid as [time-locked tokens](https://hedgey.finance/), not taken from unlocked liquidity tokens to ensure continued long-term alignment with Collab.Land Co-op. * * * ### team Who is the team on this proposed subDAO multisig? You mentioned AlphaGrowth, but who are the persons/anons making decisions in this subDAO? **Please list the members of your Fellowship and link to any previous work:** * * * ### Milestones and KPIs Some of these critical questions from our proposal format are unanswered in your post. **Please list the [critical milestone(s)](https://gov.collab.land/t/grants-policies/38) that should be tracked to determine if you should receive your grant in one year:** _Critical milestone(s) demonstrates the proposal has been executed (a clawback is possible for failure to execute on critical milestones)_ #### **How should token delegates measure progress along this Journey:** (please include expected completion date for each) _possible milestones:_ - Benchmark Milestone 1\* - expected number of partnerships - _Benchmark Milestone 2_ - number of pools with value \> ${XXX\_USD\_value} - _Benchmark Milestone 3_ - number of pools with value \> ${XXX\_USD\_value} #### **How should DAO Pass holders measure impact upon completion of this Journey?** _possible KPIs:_ - _KPI 1_ - number of partnerships - _KPI 2_ - treasury value change rate (month-to-month ) - _KPI 3_ - amount of ${rewardAsset} acquired - _KPI 4_ - amount of ${hardAsset} acquired ---
**Author:** ![Noxe](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.collab.land/noxe/32/49_2.png) [@Noxe](https://gov.collab.land/u/Noxe)\ **Post date:** [December 4, 2023, 5:57pm UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/3 "2023-12-04T17:57:48Z")
How do you plan to use the 150.000$ grant from _Arbitrum_? I would love to see a management fee based on result. Do you think it’s possible? ---
**Author:** ![Joe](https://avatars.discourse-cdn.com/v4/letter/j/b9e5f3/32.png) [@Joe](https://gov.collab.land/u/Joe)\ **Post date:** [December 5, 2023, 12:48am UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/5 "2023-12-05T00:48:13Z")
> [@iSpeakNerd](#): > > What is the expected return and in what token(s)? The hardest asset in crypto is some derivative of BTC (WBTC?) but I think ETH (WETH?) is the most desirable from a combined utility/monetary value perspective. What is the asset we are going to build the deepest liquidity around? Thank you Nerd for the thoughtful response 🙂 Unless another opportunity presents itself we absolutely agree that ETH offers the best value proposition to build liquidity around. For the first month’s incentives, emissions and LP fees will be accumulated in the emitted asset. ---
**Author:** ![Joe](https://avatars.discourse-cdn.com/v4/letter/j/b9e5f3/32.png) [@Joe](https://gov.collab.land/u/Joe)\ **Post date:** [December 5, 2023, 12:50am UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/6 "2023-12-05T00:50:37Z")
> [@iSpeakNerd](#): > > #### Diversification > > This proposal is effectively a treasury diversification via LP for rewards (plus possible swaps), which is a strategy I support. > > STIP emissions are likely to be ARB token, are we planning to hold ARB? Def a harder asset than COLLAB currently. With the expected growth of the STIP, ARB and the tides of the entire Arbitrum ecosystem should rise. That said, we plan to lean in until the STIP incentives begin to dry up. To remain conservative, we will collect the all emissions, fees, and rewards as revenue for the DAO, as opposed to compounding these funds. If the community at large prefers we compound some (or all) of this revenue, we will use an auto-compounding protocol like Beefy to automate this process. Every two weeks, the subDAO will hold an open table to strategize based on market conditions. We will use this time for transparency reporting and sourcing ideas from the community. To limit platform risk, we aim not to have more than 33% of total funds on one platform, and no more than 40% of an asset outside of $COLLAB. ---
**Author:** ![Joe](https://avatars.discourse-cdn.com/v4/letter/j/b9e5f3/32.png) [@Joe](https://gov.collab.land/u/Joe)\ **Post date:** [December 5, 2023, 12:52am UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/7 "2023-12-05T00:52:37Z")
> [@iSpeakNerd](#): > > **Clarification:** > Price difference between deploy/removal of LP will determine the % of COLLAB converted to paired asset yes? e.g. COLLAB increases by 100%, 50% of deployed COLLAB will be converted to paired asset on LP withdrawal? In a v2 style AMM the counter party asset is equally weighted. The treasury strategy will be to LP until incentives and emissions dwindle, or risk is too high. As an overall strategy: let the winner pools continue to yield and cut losses on LP positions that are not baring yield. Once yield no longer seems advantageous it will be time to find an alternative LP offer or go risk-off until a good opportunity presents itself. ---
**Author:** ![Joe](https://avatars.discourse-cdn.com/v4/letter/j/b9e5f3/32.png) [@Joe](https://gov.collab.land/u/Joe)\ **Post date:** [December 5, 2023, 1:12am UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/8 "2023-12-05T01:12:32Z")
> [@iSpeakNerd](#): > > Who is the team on this proposed subDAO multisig? You mentioned AlphaGrowth, but who are the persons/anons making decisions in this subDAO? > **Please list the members of your Fellowship and link to any previous work:** We believe decentralization has enabled meritocracy. Operating since 2018, AlphaGrowth has 5 years of experience in DeFi and Crypto BD, we have successfully led growth initiatives for multiple protocols including Kava, Sommelier Finance, NEAR, and many others. Our learnings have been, and will continue to be, pivotal in identifying risk and reward for Collab.Land. We are here for the long haul, and are honored to have the opportunity to be Collab.Land’s boots on the ground. The Multi-sig will have 3 fully doxed core-team members of AlphaGrowth: Bryan Colligan, Founder and CEO: [Twitter](https://twitter.com/bryancolligan) [Linkedin](https://www.linkedin.com/in/bryancolligan/) ---
**Author:** ![Joe](https://avatars.discourse-cdn.com/v4/letter/j/b9e5f3/32.png) [@Joe](https://gov.collab.land/u/Joe)\ **Post date:** [December 5, 2023, 1:13am UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/9 "2023-12-05T01:13:02Z")
> [@iSpeakNerd](#): > > Who is the team on this proposed subDAO multisig? You mentioned AlphaGrowth, but who are the persons/anons making decisions in this subDAO? > **Please list the members of your Fellowship and link to any previous work:** Joe Bjornsen, Co-Founder: [Linkedin](https://www.linkedin.com/in/joe-bjornsen-036354158/) Michael Borisov, CTO: [Linkedin](https://www.linkedin.com/in/michael-borisov/) (sorry for splitting the team info, forum only allows two links per post) ---
**Author:** ![Joe](https://avatars.discourse-cdn.com/v4/letter/j/b9e5f3/32.png) [@Joe](https://gov.collab.land/u/Joe)\ **Post date:** [December 5, 2023, 1:17am UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/10 "2023-12-05T01:17:35Z")
> [@iSpeakNerd](#): > > #### liquidity > > Asking for 11.5Mx6months = 69M $COLLAB total = ~14% of the treasury for liquidity is a big ask. How did you arrive at that requested amount? We believe it is highly justifiable for a DAO to take a \<1% equity only bet on a strong team to quarterback and catalyze ecosystem growth 🙂 ---
**Author:** ![Joe](https://avatars.discourse-cdn.com/v4/letter/j/b9e5f3/32.png) [@Joe](https://gov.collab.land/u/Joe)\ **Post date:** [December 5, 2023, 1:20am UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/11 "2023-12-05T01:20:51Z")
> [@iSpeakNerd](#): > > 1.5M/mo in fees (~13% management fee) x 6mo = 9M $COLLAB > > If all were held, this would put AlphaGrowth in the top 10 [holders of COLLAB](https://optimistic.etherscan.io/token/0x8b21e9b7daf2c4325bf3d18c1beb79a347fe902a#balances) at 0.9% of the entire token supply, which is a bit extreme imo. > > Management fee of 8% would be 0.92M/mo = 5.52M total seems more reasonable. These tokens should also be paid as [time-locked tokens](https://hedgey.finance/), not taken from unlocked liquidity tokens to ensure continued long-term alignment with Collab.Land Co-op. Our standard ask is $30,000 per month. We felt that was a non-starter in terms of helping the Collab.Land DAO. Our aim is to coordinate and help bootstrap incentives to the point where we can hit our standard schedule of fees. We believe in Collab.Land and would be open to switching to this structure in the future once there is sufficient liquidity. Here is our standard schedule in fees: **Incentives:** | Type of Incentive | Fee | | --- | --- | | TVL incentive | 10% | | Transaction volume incentive/rebate | 10% | | Unique wallet / MAU Milestone incentive | 10% | | Storage usage incentive (such as filecoin rebate) | 10% | | Trading volume incentive | 10% | | Liquidity incentive to bootstrap / deepen pool | 10% | **Investments:** | Type of Investment | Fee | | --- | --- | | Loan | 5% origination fee | | Equity investment | 20% of carry | | Token warrants | 10% min. Allocation or 20% carry whatever is greater at unlock | **DeFi Operations:** | Type of Emissions | Fee | | --- | --- | | Emissions | 20% | | Bribes | 20% | | Liquidity Incentives | 20% | | Grants Received | 20% | ---
**Author:** ![Joe](https://avatars.discourse-cdn.com/v4/letter/j/b9e5f3/32.png) [@Joe](https://gov.collab.land/u/Joe)\ **Post date:** [December 5, 2023, 1:21am UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/12 "2023-12-05T01:21:37Z")
> [@Noxe](#): > > How do you plan to use the 150.000$ grant from _Arbitrum_? We will use some of the grant as a counter party asset for LP pools initially. Our aim will be to have sustainable token swaps, loans, or rebalancing against $COLLAB token in the future. ---
**Author:** ![Joe](https://avatars.discourse-cdn.com/v4/letter/j/b9e5f3/32.png) [@Joe](https://gov.collab.land/u/Joe)\ **Post date:** [December 5, 2023, 1:22am UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/13 "2023-12-05T01:22:53Z")
> [@Noxe](#): > > I would love to see a management fee based on result. Do you think it’s possible? See above for details on standard fee schedule 🙂 We are happy to explore this option down the road ---
**Author:** ![Noxe](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.collab.land/noxe/32/49_2.png) [@Noxe](https://gov.collab.land/u/Noxe)\ **Post date:** [December 5, 2023, 8:33pm UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/14 "2023-12-05T20:33:56Z")
I wholeheartedly support the principles and direction of this proposal. However, I believe that building with trust is wrong. The very essence of cryptocurrency lies in its decentralized, trustless, and open nature, eliminating the need for intermediaries and censorship. I firmly adhere to these values, but I also recognize the importance of timely transaction execution within critical timeframes. To address this, I propose a SAFE threshold of at least five, ensuring that participants are fully aware of the implications. I suggest forming a multi-sig wallet with @iSpeakNerd, myself, and two chosen by your team. With a minimum of three signatures required for transaction approval, we can strike a balance between efficiency and security. While a higher threshold could be considered, I believe this is a suitable starting point to avoid unnecessary delays. I am confident that this approach will align with the [DAO core values](https://gov.collab.land/t/collab-land-mission-vision-and-values/28) while maintaining operational effectiveness. ---
**Author:** ![iSpeakNerd](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.collab.land/ispeaknerd/32/6_2.png) [@iSpeakNerd](https://gov.collab.land/u/iSpeakNerd)\ **Post date:** [December 5, 2023, 9:19pm UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/15 "2023-12-05T21:19:55Z")
> [@Joe](#): > > forum only allows two links per post) ahhh thats an admin setting somewhere. lemme look edit: it’s a newUser link filter max. I added twitter/x, linkedin, and collab.land as allowlisted domains. ---
**Author:** ![iSpeakNerd](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.collab.land/ispeaknerd/32/6_2.png) [@iSpeakNerd](https://gov.collab.land/u/iSpeakNerd)\ **Post date:** [December 5, 2023, 9:26pm UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/16 "2023-12-05T21:26:19Z")
> [@Noxe](#): > > To address this, I propose a SAFE threshold of at least five, ensuring that participants are fully aware of the implications. > > I suggest forming a multi-sig wallet with @iSpeakNerd, myself, and two chosen by your team. you’re suggesting a 3/5 SAFE? ---
**Author:** ![Noxe](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.collab.land/noxe/32/49_2.png) [@Noxe](https://gov.collab.land/u/Noxe)\ **Post date:** [December 5, 2023, 10:38pm UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/17 "2023-12-05T22:38:21Z")
Yes, please note that the proposal was originally with a 2/3 majority vote. While I’m open to have more active users, finding reliable individuals with constant availability to their wallet might be a challenge. ---
**Author:** ![AlPlanet](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.collab.land/alplanet/32/95_2.png) [@AlPlanet](https://gov.collab.land/u/AlPlanet)\ **Post date:** [December 6, 2023, 6:42pm UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/18 "2023-12-06T18:42:36Z")
I support using $collab to earn investment income but imo this is separate to revenue generation, telefrens, and the subDao centered on incentivizing creators(unless funded by this). Prefer to keep this prop to seeking grants and dex/bridge deployment. The fee for AlphaGrowth $90k over 6 months seems like a lot to me for finding places to deploy collab token. If the $15k/month is more than fees generated then a profit would rely on new grants. If there is significant tech infrastructure given to the Collabland co-op then that might be worth the cost of hiring this team. I’m sure I misunderstand the standard schedule of fees for AlphaGrowth. Are those fees payable with or without the contract for $15k a month? Was there a $30,000 fee paid for the ARB grant? Given the requested spend, can you share previous clients and dex/bridge success please? Strong preference for long term active members (Noxe, iSpeakNerd) on the multisig (as default Collabland subDao structure). ---
**Author:** ![iSpeakNerd](https://yyz1.discourse-cdn.com/flex027/user_avatar/gov.collab.land/ispeaknerd/32/6_2.png) [@iSpeakNerd](https://gov.collab.land/u/iSpeakNerd)\ **Post date:** [December 6, 2023, 11:04pm UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/19 "2023-12-06T23:04:28Z")
#### Need to see posted to this forum - OP SAFE address + signers - Arbitrum SAFE address + signers ---
**Author:** ![Joe](https://avatars.discourse-cdn.com/v4/letter/j/b9e5f3/32.png) [@Joe](https://gov.collab.land/u/Joe)\ **Post date:** [December 6, 2023, 11:22pm UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/20 "2023-12-06T23:22:37Z")
We’re aligned. We’ll setup the multisig with all of us tomorrow! ---
**Author:** ![Joe](https://avatars.discourse-cdn.com/v4/letter/j/b9e5f3/32.png) [@Joe](https://gov.collab.land/u/Joe)\ **Post date:** [December 6, 2023, 11:27pm UTC](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157/21 "2023-12-06T23:27:37Z")
> [@AlPlanet](#): > > I’m sure I misunderstand the standard schedule of fees for AlphaGrowth. Are those fees payable with or without the contract for $15k a month? Was there a $30,000 fee paid for the ARB grant? Long term we aim to reach the 15k per month threshold based solely on success fees (listed above), but to address the cold start problem, we’ll begin with this retainer. Once success fees reach 15k/month, this will replace the retainer. [Next page](https://gov.collab.land/t/collab-land-subdao-marketing-token-operations-and-revenue-generation/157.md?page=2)